Loss of firmness or what is commonly referred to as ‘sagging’ of the skin, occurs naturally as we age. This is caused over time by the loss the of collagen and elastin fibres, which act as a support system for the skin’s structure.
What happens to the skin as it ages?
Our skin consists of three layers – the epidermis (the outer layer), the dermis (the complex middle layer) and the hypodermis (which lies beneath the dermis). Inside the dermis is the dermal matrix, which contains collagen, elastin and hyaluronic acid. The dermis is what gives the skin with its structural framework and elasticity.
- Collagen is what gives our skin strength and structure, and is constructed of strands of procollagen (fibrils) that twist around each other like a rope.
- Elastin is the protein in the body’s connective tissue that provides our skin with elasticity. Elastin strands form a web-like structure within the dermal matrix, allowing tissues to resume their shape after stretching or contracting.
As skin ages, the fibroblast cells responsible for the synthesis of collagen and elastin within the dermal matrix, start to decrease and can become dysfunctional. As these collagen and elastin fibres degrade, skin becomes thinner, drier (as less hyaluronic acid is produced in the skin) and less elastic, resulting in a loss of its youthful lustre.
What causes the skin to age?
Skin ageing can be influenced by both, intrinsic factors which occur naturally, such as the passing of time, genetics, metabolic processes and hormones, and extrinsic or environmental aggressors such as UV radiation, smoking, air pollution, diet, stress and sleep deprivation.
Over 80% of premature skin ageing is attributed to extrinsic ageing, withphotoageingbeing identified as the main contributing factor. Photoageing is a result of repeated exposure to ultraviolet radiation from the sun, which in turn, damages the structure of collagen and elastin fibres due to oxidative stress, causing them to become thinner and more irregular.
Signs of premature ageing can become more evident in certain parts of our body, including our hands, face and neck, where excess exposure to external ageing factors can cause the skin to age faster.
How to treat loss of firmness in the skin
- Protect your skin from sun exposure every day with a UV Protective Moisturiser.
- Minimise your exposure to environmental aggressors such as smoke and air pollution – Apply the Ultra Antioxidant Complex to help protect the skin by reducing toxic free radicals and minimising their potential for causing damage.
- Eat a healthy and balanced diet.
- Ensure you are getting an adequate amount of sleep every night.
- Apply Vitamin C – Recent research suggests that topical Vitamin C can initiate the skin’s production of collagen and elastin, as well as assisting in maintaining the dermal matrix. Applying a topical Vitamin C results in much higher levels in the skin than by oral ingestion.
- Book in for regular professional skin treatments which can help to smooth, plump and retexturise the skin, and stimulate the skins’ own renewal of collagen and elastin levels.
Key Ingredients spotlight
The Ultra C Range works to combat skin ‘sagging’ by boosting resilience and firmness with Pure Vitamin C (L-Ascorbic Acid). Along with Pure Vitamin C, the range also includes complimentary ingredients that work together to support the production of the skin’s own renewal of collagen and elastin.
Pure Vitamin C (L-Ascorbic Acid)
• Promotes collagen synthesis
• Helps to prevent premature skin ageing
• Provides environmental protection
• Firms & smooths
Did you know? Pure Vitamin C is easily recognised by the body and readily absorbed by the skin, compared to other derivatives and synthetic forms of Vitamin C.
• Powerful messenger peptide.
• Fragment of elastin molecule that helps to stimulate skin rejuvenation and renewal.
• Helps the skin to look and feel firmer, and more youthful.
• Powerful messenger peptide.
• Helps to stimulate cell renewal and proliferation.
• Mimics the action of a fragment of broken collagen, signalling the skin to produce more collagen and elastin.
• Works in synergy with Vitamin C.
• Helps to stimulate collagen synthesis.
• Provides antioxidant protection.
real visible results
Ultra C10+ Firming Serum
Fourteen healthy panellists, aged between 40-60 years, with a range of skin types, from combination to dry, were selected. They each applied the product twice a day (morning and evening) to clean and dry skin for three months. All panellists used Ultra UV Protective Daily Moisturiser SPF 30 during the day and didn’t apply any additional treatment products during the trial period.
As a result, 93% of panellists experienced notable improvements in clarity and firmness of the skin, and a decrease in the appearance of fine lines.
Shop the Ultra C Firming Range
Delay the effects of time and boost skin's resilience and firmness with pure Vitamin C.Shop Now